{"product_id":"off-the-shoulder-mermaid-ruched-bridesmaid-dress-in-lilac-uk","title":"Off-the-Shoulder Mermaid Ruched Bridesmaid Dress in Lilac","description":"\u003carticle data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-13\" data-turn-id=\"41a571b0-218f-43a3-9d79-70bea3845b16\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" tabindex=\"-1\"\u003e\n\u003cp data-start=\"79\" data-end=\"812\"\u003eKissBridal presents this off-the-shoulder mermaid bridesmaid dress, perfect for evening weddings, formal receptions, and elegant indoor celebrations. The off-the-shoulder neckline with short sleeves creates a romantic, softly structured frame that highlights the shoulders and collarbone. Designed in a mermaid silhouette, it hugs the body and flares at the hem to create a dramatic, feminine shape. Crafted from stretch satin fabric, it offers a comfortable, flexible fit that moves effortlessly throughout the day. Subtle ruching enhances the silhouette and adds texture, creating a flattering, sculpted look. Finished with a zipper closure at the back, this maxi dress delivers a refined balance of sophistication and modern elegance.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-13\" data-turn-id=\"41a571b0-218f-43a3-9d79-70bea3845b16\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003cp data-end=\"603\" data-start=\"125\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"910\" data-start=\"626\"\u003e\n\u003cli data-end=\"657\" data-start=\"626\"\u003e\n\u003cp data-end=\"657\" data-start=\"628\"\u003eSilhouette: Mermaid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"657\" data-start=\"626\"\u003e\n\u003cp data-end=\"657\" data-start=\"628\"\u003eFabric: Stretch Satin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"657\" data-start=\"626\"\u003e\n\u003cp data-end=\"657\" data-start=\"628\"\u003eColour: \u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cspan\u003eLilac\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"726\" data-start=\"706\"\u003e\n\u003cp data-end=\"726\" data-start=\"708\"\u003eLength: Maxi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"755\" data-start=\"727\"\u003e\n\u003cp data-end=\"755\" data-start=\"729\"\u003eNeckline: Off-the-Shoulder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"755\" data-start=\"727\"\u003e\n\u003cp data-end=\"755\" data-start=\"729\"\u003eSleeves: Short Sleeves\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"755\" data-start=\"727\"\u003e\n\u003cp data-end=\"755\" data-start=\"729\"\u003eBack: Zipper Closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"755\" data-start=\"727\"\u003e\n\u003cp data-end=\"755\" data-start=\"729\"\u003eFeatures: Ruched\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KISSBRIDAL","offers":[{"title":"Regular \/ Lilac \/ 4","offer_id":41927305330821,"sku":"UB0261A8E04","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Regular \/ Lilac \/ 6","offer_id":41927305363589,"sku":"UB0261A8E06","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Regular \/ Lilac \/ 8","offer_id":41927305396357,"sku":"UB0261A8E08","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Regular \/ Lilac \/ 10","offer_id":41927305429125,"sku":"UB0261A8E10","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Regular \/ Lilac \/ 12","offer_id":41927305461893,"sku":"UB0261A8E12","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Regular \/ Lilac \/ 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